How Strong Is Your Brand

How Strong is Your Brand?

Take out quick quiz and get our top tips to help you build your brand, grow your business and Achieve Brand Clarity

First Name *

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I want to hear from from B is for Brand using any contact information I provide. I know I can unsubscribe at any time.

11 short questions will follow - answer them without overthinking and lets get some clarity on your branding

When it comes to your brand building strategy, where do you think you're at right now? *

I understand what a brand can do for my business and I have a well-defined brand strategy

I understand the importance of brand building but need help to develop a strategy

I'm not sure what 'building a brand' involves or how it can benefit my business

Which of the following best describes what you know about your ideal customers? *

I have a clearly defined target audience and understand their wants and needs

I have a general idea of my target audience but think I could be reaching them more effectively

I'm not sure who my target audience is yet, or how to reach them

How do you feel about your brand's image? *

I know it represents my brand well and hits mark with my target audience

My brand image could be improved to better appeal to my target audience

My brand image needs a lot of work and I'm not sure where to start

Which of the following best describes your current marketing? *

I have set clear goals and targets and have written marketing plan that reflects my brand strategy

I have some marketing tactics in place but I feel like I need to pull things together with a overall strategy and plan

I'm unsure where to start with marketing to be honest / I feel like I dont have the time!

How do you measure the success of your marketing efforts? *

I track KPI's and regularly analyse data to constantly improve what I'm doing

I have some measures in place but need guidance on what to track and how to analyse the data

I don't have a system in place for measuring the success of my brand or marketing efforts

Which of the following best describes your business online? *

I have a strong and consistent online presence

I have an online presence but it could be improved

I have limited or no online presence for my business

Does your business stand out from the crowd? *

Yes, I'm easily winning all the business I need

I'd love to attract more of the right kind of customers

I'm not sure where to start and would love some advice on this

Which of the following best describes your level of customer engagement and loyalty? *

My customers often come back for more and also spread the word about my business!

I need help getting people talking about my business and coming back for more

I don't know how to start building customer loyalty and growing word of mouth

How would you rate your business's brand story messages? *

I have a compelling brand story and clear messages that hit the mark with my target audience

My brand story and messages might need a bit of tweaking

I haven't developed an brand story or defined clear messages for my business

Are you ready for the next twelve months? *

I have specific brand & marketing goals and a plan in place to achieve them

I have general ideas but still need to set clear goals and create an actionable plan

I'm unsure what goals to set or how to approach improving my branding and marketing efforts

How would you describe your 'brand experience?' *

I've created a brand experience fro both staff and customers and written it down. I measure and review regularly

I think I'm doing some positive things that count as part of the 'brand experience' but it's a bit ad hoc if I'm honest

What's a brand experience?